Post by account_disabled on Mar 4, 2024 2:37:15 GMT -5
The great from a user perspective this is also makes Google tremendously vulnerable from a trust perspective. Every new piece of information that Google surfaces in its search results is a new opportunity for them to get that information wrong so theyre putting themselves at a tremendous risk. They arent going to do this unless they can be absolutely sure and as we know the way they verify information is through their own crawls. The second big takeaway is that Google is trying harder than ever to get more reviews into its platform.
By distancing itself from Google they removed one of the biggest Greece Mobile Number List barriers for leaving reviews. By promoting Schema and opening up the ability for more people to have their reviews included in search results Google is making sure that it has as much review data as possible. As demonstrated last year in another study by Casey Meraz we know that reviews are a huge element in the clickthrough rate of local results. What should I do Lets talk tactics. Knowing that Google is putting more emphasis on crawl data and that its looking for more ways to get reviews your job as a marketer gets pretty clear.
You need to get your local information and reviews in all the places for Google to understand. Learn to love Schema markup One of the most telling things about Googles updates in general is that theyve been consistently and reliably promoting Schema usage every chance they get. This means they probably like it. And the great thing about Schema is that its easier than ever to implement To facilitate their love affair with Schema Google created an easytouse tool the Structured Data Markup Helper that lets you highlight contact information reviews and more then generate the JSONLD code you can paste right in the head of your page. Pair that with their other free tool for testing markup the.
By distancing itself from Google they removed one of the biggest Greece Mobile Number List barriers for leaving reviews. By promoting Schema and opening up the ability for more people to have their reviews included in search results Google is making sure that it has as much review data as possible. As demonstrated last year in another study by Casey Meraz we know that reviews are a huge element in the clickthrough rate of local results. What should I do Lets talk tactics. Knowing that Google is putting more emphasis on crawl data and that its looking for more ways to get reviews your job as a marketer gets pretty clear.
You need to get your local information and reviews in all the places for Google to understand. Learn to love Schema markup One of the most telling things about Googles updates in general is that theyve been consistently and reliably promoting Schema usage every chance they get. This means they probably like it. And the great thing about Schema is that its easier than ever to implement To facilitate their love affair with Schema Google created an easytouse tool the Structured Data Markup Helper that lets you highlight contact information reviews and more then generate the JSONLD code you can paste right in the head of your page. Pair that with their other free tool for testing markup the.