Post by account_disabled on Feb 25, 2024 4:36:07 GMT -5
This strategy must be very focused on the characteristics of the buyer persona given that they are very specific products and with a very slow pre-purchase process. , differentiated or undifferentiated. Building customer loyalty is more profitable than attracting new customers. Positioning strategy The purpose is to be the first option for the client, the perception that the user has of the brand has to be the preferred one. Increasing added value and seeking competitive advantages compared to other manufacturing companies.
To achieve this we can depend on benefits, user, attribute, leadership or price. Productmarket strategy Based on the Ansoff matrix, the company must choose to maintain its products and markets or evolve in some area India Car Owner Phone Number List of these and offer industrial innovations to increase its competition and meet objectives such as the growth of the sector. It is divided into market penetration, product or market development or diversification.
Functional strategy Formed by the alignment of the marketing mix strategies, these variables must have coordination between them to guarantee customer satisfaction and a purchasing process. The product: it has to provide a solution or offer a benefit to the user, it does not have to give emotion or sensation like a BC. The price: in industrial marketing the price is not fixed, it can vary and adapt to each client. Distribution: the slowdown of the purchasing process in this area requires the creation of a relationship of trust with the customer.
To achieve this we can depend on benefits, user, attribute, leadership or price. Productmarket strategy Based on the Ansoff matrix, the company must choose to maintain its products and markets or evolve in some area India Car Owner Phone Number List of these and offer industrial innovations to increase its competition and meet objectives such as the growth of the sector. It is divided into market penetration, product or market development or diversification.
Functional strategy Formed by the alignment of the marketing mix strategies, these variables must have coordination between them to guarantee customer satisfaction and a purchasing process. The product: it has to provide a solution or offer a benefit to the user, it does not have to give emotion or sensation like a BC. The price: in industrial marketing the price is not fixed, it can vary and adapt to each client. Distribution: the slowdown of the purchasing process in this area requires the creation of a relationship of trust with the customer.