Post by account_disabled on Feb 24, 2024 4:34:06 GMT -5
Google's goal is for them to disappear and be replaced by a new technological information collection system, which according to the company, will allow "individuals to be hidden among large crowds of people with common interests." , which already promises what we should expect. A little history As we all know, more than of users use Google Chrome to browse the internet.
Information about your interests is key for advertisers and media. However, since the General Data Protection Regulation GDPR came into force in Europe, the disappearance of cookies gradually became imminent. Initially, in October of last year, the European Changsha Mobile Number List Data Protection Committee EDPC got to work establishing new criteria for the consent rules that users had to accept to browse the websites. We talk about that in detail in this article. That regulation had a direct impact on websites, but now, the regulation and protection of user data falls on the browsers. They must respond to how they collect user information to target advertisers in their paid campaigns.
In this context, the search engine giant has announced that it will not create or use alternative tools to track web browsing traffic once existing Chrome cookies are deleted. Instead, it will mutate the cookies to the FLoC technology that it is testing as an alternative, and for now, it is providing a promising outlook according to the company. FLoC proposes that the browser gradually learns about the user's preferences and activities, associating in real time which cohort or segment the user belongs to according to their digital practices, and that this is the information that advertisers use to continue segmenting and targeting your advertising.
Information about your interests is key for advertisers and media. However, since the General Data Protection Regulation GDPR came into force in Europe, the disappearance of cookies gradually became imminent. Initially, in October of last year, the European Changsha Mobile Number List Data Protection Committee EDPC got to work establishing new criteria for the consent rules that users had to accept to browse the websites. We talk about that in detail in this article. That regulation had a direct impact on websites, but now, the regulation and protection of user data falls on the browsers. They must respond to how they collect user information to target advertisers in their paid campaigns.
In this context, the search engine giant has announced that it will not create or use alternative tools to track web browsing traffic once existing Chrome cookies are deleted. Instead, it will mutate the cookies to the FLoC technology that it is testing as an alternative, and for now, it is providing a promising outlook according to the company. FLoC proposes that the browser gradually learns about the user's preferences and activities, associating in real time which cohort or segment the user belongs to according to their digital practices, and that this is the information that advertisers use to continue segmenting and targeting your advertising.